Solutions

Human Resource, Business and Marketing Research
 

We can provide the following services to the business corporations or non-profit organizations.

1. We help in questionnaire design, data entry, data checking and manipulation.
2. Through the following analysis, we may provide a range of solutions.

1. Key Driver analysis is sometimes known as Importance-Performance Analysis - it is one of analytical approaches that enable business planners to identify and prioritize which areas or attributes of the products services should be implemented in order to maximize the return. This technique is the most commonly used in the areas of customer satisfaction and loyalty studies.
   
   
2. Stated & Derived Importance Analysis is an alternative tool to help you find out which areas should be paid more attention to.
   
   
3. Gap Analysis is a set of techniques that help identify the differences between what is achieved and what needs to be achieved. It is aimed at rectifying mistakes associated with the management's failure to deliver what the customers actually expect.
   
   
4. Quadrant Analysis is a visual tool to help you better understanding your strength and weakness as well as those of your competitors.
   
   
5. Customer Satisfaction Indices is a tool for continuous monitoring of the level of the customer satisfaction level over a certain period of times. It can give a signal if dissatisfaction is detected among the customers.
   
   
6. Campaign/Advertising Effectiveness Measurement is a tool to evaluate the awareness and effectiveness of an advertisement campaign.
   
   
7. Segmentation Analysis is a tool that helps you identify and reach your target customers much more efficiently.
   
   
8. Penalty Analysis is a tool for determining whether the pricing strategy of your company is appropriate and acceptable by your consumers. There are several pricing strategies of which it can help you fit into different market scenarios. These include PSM (Price Sensitivity Meter), Gabor Granger, BPTO (Brand Price Trade-off) and Conjoint Analysis.
   
   
9. Pricing Analysis - The pricing analysis is a tool for determining whether the pricing strategy of your company is appropriate and acceptable by your consumers. There are several pricing strategies of which it can help you fit into different market scenarios. These include PSM (Price Sensitivity Meter), Gabor Granger, BPTO (Brand Price Trade-off) and Conjoint Analysis.
   
   
10. Brand Preference Analysis is a graphical tool to show brand images as well as the position of your company relative to the competitors brands based on the impression of customers. The analysis can help you identify the key driving factor(s) in establishing of the current brand images, and suggest ways to further improve it.
    
    

Key Driver analysis	Stated & Derived Importance Analysis	Quadrant Analysis	Customer Satisfaction Indices
Segmentation Analysis	Penalty Analysis	Pricing Analysis	Brand Preference Analysis